Paid advertising
Ads that are measured against leads and sales, not just clicks.
Google, Meta, TikTok and LinkedIn campaigns — strategy, creative, launch and optimization handled end-to-end, with ad spend kept fully transparent.
Where we advertise
The right platform for the right customer.
Google Ads
Search, display and YouTube video ads reaching customers actively looking for what you sell.
Meta Ads
Facebook and Instagram campaigns with creative design, copy and retargeting built in.
TikTok Ads
Short-form video campaigns for brands reaching a younger, high-engagement audience.
LinkedIn Ads
Sponsored posts and lead-gen forms for B2B businesses selling to other companies.
Our process
From consultation to optimized campaigns.
- 01
Consultation on goals, budget and target audience
- 02
Audience targeting & platform strategy
- 03
Creative design & copywriting for ad assets
- 04
Campaign launch & tracking setup
- 05
Ongoing performance optimization & reporting
Frequently asked questions
How much should I budget for paid advertising?
We typically recommend starting with an ad spend budget of KES 5,000-20,000 per month, separate from our management fee, then scaling based on measured return. This gives enough data to optimize campaigns without overcommitting up front.
Is ad spend separate from your management fee?
Yes — your ad budget goes directly to Google, Meta, TikTok or LinkedIn, and is kept fully transparent and separate from what you pay Radahost to design, launch and manage campaigns.
Which platform is right for my business?
It depends on your customer: Google Ads captures active purchase intent, Meta and TikTok build awareness and reach younger or visually-driven audiences, and LinkedIn works best for B2B lead generation. We recommend a mix based on your specific goals during the free consultation.
How do you report on ad performance?
Monthly reporting covers spend, reach, clicks, conversions and cost-per-result, tied to your actual business goals rather than vanity metrics like impressions alone.
Let’s build